Real-time visibility into team resourcing: The solution also needed to enable project managers to easily visualize team bandwidth in real time so they could make smarter staffing decisions.One-stop-shop: The solution needed to provide a single source of truth for marketers to view all of their priorities and tasks across projects and sports markets.Having been underwhelmed by project management software in the past, the team focused their search around three main criteria: As a result, the team began their search for a work management tool to give everyone greater visibility, control, and accountability over their own work. They had no easy way to coordinate and track every piece of work and lacked a clear overview of projects happening across their department.
This process made resource planning time-intensive and gave team members little visibility into their own workload and priorities.Īs the team’s number of projects increased, miscommunication and mismanagement of expectations became more frequent. The team managed this work through a fragmented mix of spreadsheets, legacy project management tools, and the company intranet. In its early days, Hudl relied on a team of full-time project managers to triage and staff marketing and web development projects, like email campaigns, event materials, and new landing pages. At the center of these markets is Hudl’s large marketing and design team, which collaborates across the organization to produce market-specific email campaigns, web projects, and more.
To best serve the unique needs of customers across different sports, the organization is split into distinct sports markets (e.g. Hudl provides performance analysis software to more than 4.3 million coaches, athletes, trainers, and sports analysts around the world. Better data to drive resourcing decisions.Increased confidence and engagement across the team.
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